“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity

Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les 17 recettes entre 15 et 19 dollars (steak au poivre, … Continue reading “Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity

Are brands and interfaces set to disappear?

Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer enter words in a search engine … but we will … Continue reading Are brands and interfaces set to disappear?