Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.
Is growth by aggregating services within the reach of all brands?
By Pierre Desangles
— Sep 17, 2018
In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity? No more need to struggle or absorb; all a brand has to do is aggregate. The American giant Google uses […]
“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity
By Jules Bricout
— Jul 25, 2017
Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les […]
Are brands and interfaces set to disappear?
By Florence Garçon
— Jun 26, 2017
Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer […]
