Rising above the noise: what if social utility was the future of brand content?

For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad blockers downloads. This type of advertising, instead of being considered … Continue reading Rising above the noise: what if social utility was the future of brand content?

Are brands and interfaces set to disappear?

Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer enter words in a search engine … but we will … Continue reading Are brands and interfaces set to disappear?