We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.
Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.
Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.
Is growth by aggregating services within the reach of all brands?
By Pierre Desangles
— Sep 17, 2018
In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity? No more need to struggle or absorb; all a brand has to do is aggregate. The American giant Google uses […]
Are brands and interfaces set to disappear?
By Florence Garçon
— Jun 26, 2017
Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer […]
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