We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Grow your sneakers and use them as compost: “Cotton + Corn”

By Jules Bricout
— May 12, 2017


Reebok has just proclaimed the launch of a new product innovation program: the organic shoe, which is biodegradable and can be used for composting. As announced on April 4, the “Cotton + Corn” initiative is a program born from a partnership between Reebok and DuPont Tate & Lyle Bio Products, a company specialized in organic […]


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All-in-one production and consumption: the “Knit for You” pop-up store

By TCR
— Mar 31, 2017


With the “Knit for You” pop-up store, Adidas innovates by enabling customers to have a made-to-measure sweater knitted for them in the store. A store that’s a mini production factory In partnership with the Germany Ministry of Economy and Energy, Adidas has installed a pop-up store in Berlin that features a mini production factory. Customers […]


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Storing data in a DNA strand

By TCR
— Mar 14, 2017


With the growth of the mobile internet, connected objects and the quantify environment, current data production is exponential. Looking for new storage technologies In 2011, research workers at the University of South Carolina calculated that the planet produced a zettabyte of data (one thousand billion billion characters) in 2010. According to their forecast, we will […]


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Sidestep the ride-sharing intermediary with a chatbot

By TCR
— Feb 9, 2017


The recent #deleteuber campaign on the social networks caused Uber’s main competitor Lyft to rise spectacularly in the app store rankings, but also called attention to a new mobility service, known as LibreTaxi. Created by Roman Pushkin, this service puts customers directly into contact with rideshare drivers. The inventor, who is from Siberia, was looking […]


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Test your vision with your smartphone

By TCR
— Dec 13, 2016


Purchasing the right eyeglasses is still a hassle. You have to make an appointment with an ophthalmologist, have your eyes tested, get a prescription and then go to an optician for appropriate frames. Among the different industries, eyewear still finds it difficult to “uberize” in favor of the individual. But this may now change with […]


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