Is growth by aggregating services within the reach of all brands?
By Pierre Desangles
— Sep 17, 2018
In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity? No more need to struggle or absorb; all a brand has to do is aggregate. The American giant Google uses […]
3D printing in construction is real
At the meeting point of robotics, architecture and materials science, the first French house built by 3D printing was inaugurated in Nantes on 21 March 2018. It was the second fix, such as door frames and windows, which caused the delay because of the bad weather over winter. The main achievement came in September 2017, […]
InFarm: growing vegetables in supermarkets
By Jules Bricout
— Jul 28, 2017
Pour répondre à la demande croissante des consommateurs du « manger mieux » (manger local, frais, bio, etc.), les initiatives se multiplient. En Allemagne, la start-up InFarm vient de lancer des fermes verticales directement installées dans les supermarchés. Les clients pourront eux-mêmes cueillir les légumes et aromates et ainsi limiter l’empreinte carbone en optant pour un circuit […]
“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity
By Jules Bricout
— Jul 25, 2017
Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les […]