We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Agriculture: replacing pesticides with music

By Jules Bricout
— Nov 21, 2017


What if the debate about pesticides could be silenced by music? The concept may seem somewhat Utopian, but this is nonetheless the outlandish claim of the French company Genodics nine years ago, in 2008. Against all expectations, the solution seems to be bearing fruit, in particular for one farmer in Bouches-du-Rhône who recently rescued 60 […]


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InFarm: growing vegetables in supermarkets

By Jules Bricout
— Jul 28, 2017


Pour répondre à la demande croissante des consommateurs du « manger mieux » (manger local, frais, bio, etc.), les initiatives se multiplient. En Allemagne, la start-up InFarm vient de lancer des fermes verticales directement installées dans les supermarchés. Les clients pourront eux-mêmes cueillir les légumes et aromates et ainsi limiter l’empreinte carbone en optant pour un circuit […]


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“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity

By Jules Bricout
— Jul 25, 2017


Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les […]


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[VivaTech 2017] The Navya driverless shuttle

By Jules Bricout
— Jun 16, 2017


According to a UN study, by 2030 60% of the population will be living in cities, and this figure is set rise to 70% by 2050. This demographic growth may seem remote, but some people are already looking ahead to it. The challenges are different, in particular in terms of lifestyle, including the development of […]


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[VivaTech 2017] The best of virtual reality with Laval Virtual

By Jules Bricout
— Jun 16, 2017


Another event dedicated to innovation and technology, from 22 to 26 March 2017, Laval Virtual held the 19th edition of the Virtual Technology and Uses Show in Laval. The organisation is at the VivaTech 2017 today and tomorrow to present the best innovations in virtual reality, augmented reality, interactive 3D and robotics. Created in 1999 […]


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