Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.
Rising above the noise: what if social utility was the future of brand content?
By Céleste Perrotte
— May 7, 2018
For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad […]
Are brands and interfaces set to disappear?
By Florence Garçon
— Jun 26, 2017
Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer […]
