Rising above the noise: what if social utility was the future of brand content?
By Céleste Perrotte
— May 7, 2018
For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad […]
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