We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

“This interactive documentary lasts 50 minutes, would you like to use your time to watch Ethics for Design?”

By Claire Caudron
— Jan 3, 2018

This is the question put to the viewer before the start of the “Ethics for Design” documentary by Gauthier Roussilhe. Every day we use objects, applications, platforms and services which were designed to meet our needs. But are they all designed with our interests in mind? Some interfaces are created to grab our full attention, […]

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Agriculture: replacing pesticides with music

By Jules Bricout
— Nov 21, 2017

What if the debate about pesticides could be silenced by music? The concept may seem somewhat Utopian, but this is nonetheless the outlandish claim of the French company Genodics nine years ago, in 2008. Against all expectations, the solution seems to be bearing fruit, in particular for one farmer in Bouches-du-Rhône who recently rescued 60 […]

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The Camp, a new generation campus

By Benjamin Couteau
— Oct 3, 2017

The beginning of this autumn also rimes with the opening of the first European campus dedicated to the emerging technologies and new uses: The Camp The Camp is a project that came out a few years ago of Frédéric Chevalier’s mind, founder of HighCo in 1990 who tragically died in a motorcycle accident in July […]

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InFarm: growing vegetables in supermarkets

By Jules Bricout
— Jul 28, 2017

Pour répondre à la demande croissante des consommateurs du « manger mieux » (manger local, frais, bio, etc.), les initiatives se multiplient. En Allemagne, la start-up InFarm vient de lancer des fermes verticales directement installées dans les supermarchés. Les clients pourront eux-mêmes cueillir les légumes et aromates et ainsi limiter l’empreinte carbone en optant pour un circuit […]

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“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity

By Jules Bricout
— Jul 25, 2017

Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les […]

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