We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

The Camp, a new generation campus

By Benjamin Couteau
— Oct 3, 2017

The beginning of this autumn also rimes with the opening of the first European campus dedicated to the emerging technologies and new uses: The Camp The Camp is a project that came out a few years ago of Frédéric Chevalier’s mind, founder of HighCo in 1990 who tragically died in a motorcycle accident in July […]

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InFarm: growing vegetables in supermarkets

By Jules Bricout
— Jul 28, 2017

Pour répondre à la demande croissante des consommateurs du « manger mieux » (manger local, frais, bio, etc.), les initiatives se multiplient. En Allemagne, la start-up InFarm vient de lancer des fermes verticales directement installées dans les supermarchés. Les clients pourront eux-mêmes cueillir les légumes et aromates et ainsi limiter l’empreinte carbone en optant pour un circuit […]

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“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity

By Jules Bricout
— Jul 25, 2017

Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les […]

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Are brands and interfaces set to disappear?

By Florence Garçon
— Jun 26, 2017

Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer […]

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Illuminate with the Bioluminescence of bacteria

— Jun 22, 2017

Bioluminescence is a chemical reaction controlled by a gene enabling certain living organisms to produce light. Many marine species are able to do so, such as algae, jellyfish, squid and shrimp. The Glowee startup, established in 2014, is developing a biological lighting system which uses the natural properties of bioluminescent marine organisms to rethink how […]

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