We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

[Vivatech 2017] Go Touch VR: discover touch in virtual reality

— Jun 15, 2017

From 15 to 17 June, come to Vivatech to discover Go Touch VR. Go Touch VR is an accessory which offers the user the sensation of touch in virtual reality; this glove provides haptic feedback (the sensation of touch) and the manipulation of virtual objects. Virtual reality usually uses two of our senses (sight and […]

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Grow your sneakers and use them as compost: “Cotton + Corn”

By Jules Bricout
— May 12, 2017

Reebok has just proclaimed the launch of a new product innovation program: the organic shoe, which is biodegradable and can be used for composting. As announced on April 4, the “Cotton + Corn” initiative is a program born from a partnership between Reebok and DuPont Tate & Lyle Bio Products, a company specialized in organic […]

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All-in-one production and consumption: the “Knit for You” pop-up store

— Mar 31, 2017

With the “Knit for You” pop-up store, Adidas innovates by enabling customers to have a made-to-measure sweater knitted for them in the store. A store that’s a mini production factory In partnership with the Germany Ministry of Economy and Energy, Adidas has installed a pop-up store in Berlin that features a mini production factory. Customers […]

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Storing data in a DNA strand

— Mar 14, 2017

With the growth of the mobile internet, connected objects and the quantify environment, current data production is exponential. Looking for new storage technologies In 2011, research workers at the University of South Carolina calculated that the planet produced a zettabyte of data (one thousand billion billion characters) in 2010. According to their forecast, we will […]

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Track your Facebook activity: collect and analyze your own data

— Feb 21, 2017

Did you ever wonder how a sponsored publication manages to slip into your Facebook feed? And why certain suggestions seem to be so pertinent? Obviously, it’s because Facebook has collected and analyzed your data. But just how is collection and processing carried out? The Chrome Data Selfie browser extension shows you the operation of the […]

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