We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.
Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.
Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.
Remove packaging in the supermarket
To protest against the excessive use of plastic food packaging, twenty or so environmental militants took action in a Tesco supermarket near Bath in England. Men and women did their shopping, paid at the till and then took out scissors to remove all unnecessary packaging. This symbolic action, now dubbed a “plastic attack”, was […]
The founders