We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Grow your sneakers and use them as compost: “Cotton + Corn”

By Jules Bricout
— May 12, 2017


Reebok has just proclaimed the launch of a new product innovation program: the organic shoe, which is biodegradable and can be used for composting. As announced on April 4, the “Cotton + Corn” initiative is a program born from a partnership between Reebok and DuPont Tate & Lyle Bio Products, a company specialized in organic […]


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