Design a bank as a place for community innovation
By Pierre Desangles
— Nov 3, 2016
Over the past few years, the banking sector has found itself at the heart of a wave of innovation thanks to fintech players who aim to dynamite the market by using technology that offers innovative banking and financial services. They often feature better service availability and easier use, as in the case of the Penny app we spoke about here.
Capital One Café has chosen to approach innovation from a community angle. For a dozen years, this banking service has offered customers a valid banking experience through its café-bank model. Capital One customers have the possibility of relaxing, having a coffee and taking advantage of WiFi while discussing things with their banking advisor, and then getting some cash from the automatic teller.
Today, the company is digitizing and wants to expand its unique concept by becoming a new area, midway between the bank branch and the coworking space. This collaborative area will be accessible to both bank customers and local residents. Everyone will also have an opportunity to attend regular lectures on the TED model that will be organized to structure and feed this community. Thus, each Capital One Café will be specific to the city or town where it is located, reflecting this community and the innovative culture found there, while offering high-quality access to digital banking expertise.
We like: The original community angle in the banking sector that is different from technological innovation.
We were inspired by: Hybridized service that respond more fully to consumer needs by proposing an experience with a more human face.
#custexp #communities #fintech