We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Is growth by aggregating services within the reach of all brands?

By Pierre Desangles
— Sep 17, 2018

In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity?   No more need to struggle or absorb; all a brand has to do is aggregate.   The American giant Google uses […]

Read more

Rising above the noise: what if social utility was the future of brand content?

By Céleste Perrotte
— May 7, 2018

For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad […]

Read more

Support frugal innovation

By Mathilde B.
— Apr 10, 2018

  Navi Radjou is the theorist behind frugal innovation : rather than decreasing, he prefers the term Jugaad (“hack” in Hindi, doing more with less) which can be a source of innovation and even a better quality of life. The circular economy would be an initial prerequisite as the classic linear model demonstrates its limits on a […]

Read more

“Meal Kits”: Amazon still gives a lesson on the notion of Client Centricity

By Jules Bricout
— Jul 25, 2017

Après le rachat de Whole Foods Market, Amazon continue de surfer sur la tendance du bien manger et investit encore sur le marché de l’alimentaire. Il y a deux jours, le géant du e-commerce a lancé, en test, un nouveau service de livraison de kit de repas à faire soi-même : Amazon Meal Kits. Vous choisissez parmi les […]

Read more

Are brands and interfaces set to disappear?

By Florence Garçon
— Jun 26, 2017

Tomorrow Alexa, Google Home* and perhaps others too will be trying to persuade us to order our products directly and to switch to voice-controlled shopping. This still seems rather surreal to us here in France, but today over 20% of Google requests in the US are voice-controlled. We will write less, we will no longer […]

Read more

    The founders

    Every week,
    a newsletter from us to you

    Keep us close through our social accounts
    Follow us on Twitter, Facebook, Linkedin, Instagram and Spotify