The aggregation of services? Pierre Désangles was telling you about it few time ago. In this race for aggregation, the winner will be the one who offers everything to the customers on a teak tray. So, who will have the biggest tentacles? While brands are not equal in terms of their ability to […]
An advent calendar to value local and responsible e-commerce.
In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity? No more need to struggle or absorb; all a brand has to do is aggregate. The American giant Google uses […]
“With work, I don’t have time to work out” No more excuses, with La Pause Baskets, it’s sport that comes to you! Most of our jobs in 2018 consists in sitting in front of a computer and at the evening there is no time enough, while sports are as good for the physical as […]
For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad […]