We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Is growth by aggregating services within the reach of all brands?

By Pierre Desangles
— Sep 17, 2018


In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity?   No more need to struggle or absorb; all a brand has to do is aggregate.   The American giant Google uses […]


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Practice sport at work and increase employee effectiveness

By Mathilde Balsan
— Aug 28, 2018


“With work, I don’t have time to work out” No more excuses, with La Pause Baskets, it’s sport that comes to you!   Most of our jobs in 2018 consists in sitting in front of a computer and at the evening there is no time enough, while sports are as good for the physical as […]


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Rising above the noise: what if social utility was the future of brand content?

By Céleste Perrotte
— May 7, 2018


For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad […]


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Reactivate (old) memories with a neural prosthesis

By Mathilde Balsan
— Apr 20, 2018


Volunteers have had significant science experience at the Wake Forest Baptist University Medical Center in the state of North Carolina in the United States. 17 guinea pigs were able to reactivate a memory thanks to implanted electrodes that reproduce the activity of the neurons linked to this particular memory. The discovery of this cerebral prosthesis […]


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Support frugal innovation

By Mathilde Balsan
— Apr 10, 2018


  Navi Radjou is the theorist behind frugal innovation : rather than decreasing, he prefers the term Jugaad (“hack” in Hindi, doing more with less) which can be a source of innovation and even a better quality of life. The circular economy would be an initial prerequisite as the classic linear model demonstrates its limits on a […]


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