We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Airbnb + Beaubourg + Luckey: accompany and guide beyond welcoming.

By Jules Bricout
— Dec 20, 2018


The aggregation of services? Pierre Désangles was telling you about it few time ago.   In this race for aggregation, the winner will be the one who offers everything to the customers on a teak tray. So, who will have the biggest tentacles?   While brands are not equal in terms of their ability to […]


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Merry Christmas French SMEs!

By Mathilde Balsan
— Dec 13, 2018


An advent calendar to value local and responsible e-commerce.


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Is growth by aggregating services within the reach of all brands?

By Pierre Desangles
— Sep 17, 2018


In our digital age and in a system where everyone aggregates everyone else, is it possible for a brand to maintain its sovereignty, make the most of its identity and preserve its equity?   No more need to struggle or absorb; all a brand has to do is aggregate.   The American giant Google uses […]


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Practice sport at work and increase employee effectiveness

By Mathilde Balsan
— Aug 28, 2018


“With work, I don’t have time to work out” No more excuses, with La Pause Baskets, it’s sport that comes to you!   Most of our jobs in 2018 consists in sitting in front of a computer and at the evening there is no time enough, while sports are as good for the physical as […]


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Rising above the noise: what if social utility was the future of brand content?

By Céleste Perrotte
— May 7, 2018


For some time now, online advertising has been steadily losing its appeal. Brands are starting to realize what a mistake applying traditional marketing tools and methods to digital channels (banner ads, displays, social ads) might have been. Traditional advertising on digital platforms is massively rejected and ineffective, as shown by the increasing number of ad […]


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