We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

Trader Joe’s entrepreneurial journey: how to turn your products into emotional goods.

By Mathilde B.
— Apr 23, 2019


Trader Joe’s is not for everyone. Actually, part of their strategy is not to be for everyone.


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Good on you: the Yuka of garment!

By Mathilde B.
— Mar 22, 2019


Yuka has made a name for itself by decrypting the labels of our consumption of food and cosmetics, perhaps enough to move on now to an everyday object: clothes!


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Putting the customer experience at the heart of its business with Made.com

By Mathilde B.
— Feb 15, 2019


Made.com is a site of furniture and decoration, but not only. The digital alternative of IKEA presented on February 6, 2019 in London a completely renovated showroom. Technological innovations in a scope of 1100 square meters and this to serve the customer experience.


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Coca-Cola, Nestle, Carrefour, Mondelez… on the assault of Zero Waste!

By Emmanuelle Bourge
— Jan 29, 2019


In the spring of 2019, a new online supermarket will open its doors in Paris and New York.


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