We have elected to set our vision at a Human level. We think that an innovation, a service or a content generate value only if they are a source of utilitarian or emotional well-being.

Here, you will discover inventions and movements which make life more beautiful, more simple or more exciting.

All-in-one production and consumption: the “Knit for You” pop-up store

— Mar 31, 2017

With the “Knit for You” pop-up store, Adidas innovates by enabling customers to have a made-to-measure sweater knitted for them in the store. A store that’s a mini production factory In partnership with the Germany Ministry of Economy and Energy, Adidas has installed a pop-up store in Berlin that features a mini production factory. Customers […]

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Quantify, map and filter pollution using connected objects

By Laurent Laboutiere
— Jan 23, 2017

At a time when France is recording new peaks of pollution and the Chinese government has forbidden local weather stations to launch alerts, access to data concerning pollution and the tools to lessen its effects are the focus of major concern. At CES in Las Vegas, French start-ups Plume Labs and Wair presented connected objects […]

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Biodegrade your sneakers

By Laurent Laboutiere
— Dec 14, 2016

During a Biofabricate conference in New York dedicated to innovative biomaterials, Adidas presented a prototype featuring a new ultra resistant and biodegradable fiber known as Biosteel. Inspired by natural silk, this new material dissolves within 36 hours when immersed in a bath with enzymes. Developed by AMSilk, a company from Munich, the fiber is made […]

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